In today’s fast fashion culture, it has become a rarity to find New Zealand made clothing products. According to Consumer NZ, imports from Bangladesh have risen by over 1000 percent in the last decade, making it our second-largest source of clothing after China.
The cheap labour is attractive to many businesses, both big and small, eager to increase profit margins. However, there are a few brands that continue to produce their garments in New Zealand, and those that do, tend to do it well.
One of the largest made in New Zealand clothing brands is iconic fashion brand Avoca.
Named and inspired by a beautiful place in the Canterbury Plains, Avoca is quick to dismiss the claim that there is no room for made in New Zealand clothing.
“Avoca Fashion is proudly made in New Zealand, and we’re dedicated to keeping it that way,” states their website.
“Every piece of Avoca, from a sock to a sweater, is locally crafted in factories around New Zealand. We take pride in supporting and growing the local fashion and textiles industry.”
Avoca garments are made from the very best materials the world has to offer, with a focus on natural and local fibres. A range of local and imported fibres are used, including New Zealand Merino wool, New Zealand Red Deer fibre, Peruvian Alpaca wool, New Zealand Possum Fur (also known as Eco-Fur), Cashmere and Mulberry Silk.
With a passion for creating luxurious, functional, and lasting garments, Avoca is dedicated to ensuring clothing made in New Zealand is always on trend.