Since its release in 2001, Skykiwi quickly became New Zealand’s largest online Chinese media platform. The Chinese language website captures more than 90% of the Chinese market in New Zealand, with a total of 310,000 registered Chinese expats, students and New Zealand born Chinese individuals.
It’s common knowledge that Chinese individuals (both New Zealand born and migrants) enjoy websites that are tailored to suit their needs. Skykiwi’s improved app provides custom tailored entertainment on the go, which includes; national and worldwide news, information on local events, chat forums, restaurant reviews and much more. It’s easy to see why in the short time of its release Skykiwi’s mobile app has become increasingly popular.
Skykiwi’s improved app also provides a more effective marketing strategy for clients advertising through the online forum. This is due to being able to target the demographic most suited to their marketing plan in both New Zealand and abroad. Skykiwi’s statistics show that more than 86% of Skykiwi’s users are between the ages of 18 – 40. This age group is suggested by Google Analytics to possess the strongest purchasing power within the Chinese community.
If you’re looking for a Chinese language website for leisure or to create effective marketing strategies, then look no further than Skykiwi, New Zealand’s largest online Chinese media platform.