As always, I was excited to pick up my copy of the annual The Beauty Book. Now on issue number five of its collector’s Edition, it’s always filled with great health and beauty articles and tips.
This issue, the bright green cover teased new beginnings and the 2017 issue delivered on these promises. Flicking through, I saw all the usual articles, tips and tricks I’ve come to expect. However, the article that made me stop was a piece on a Tattoo Parlour – Otautahi Tattoo.
As expectations on beauty change and society evolves, the way tattoos are viewed has changed immensely. Seeing a publication like The Beauty Book recognise this is evidence of these changing trends.
Both The Beauty Book and Otautahi Tattoo are growing – with the publication taking on converging media with success and the latter now boasting three studios nationwide.
The artists at Otautahi Tattoo specialise in traditional, old school and lettering designs and they have a plethora of skills to offer their clients; creating bright and bold colour work, black and grey styles.
As well as the traditional, the artists embrace a wide variety of different styles, taking inspiration in Maori and Pacific Island design, Japanese designs and other timeless tattoo styles to create something unique for every individual.
Most beauty magazines are filed with the same recipes of makeup, hairstyles, diets and mindfulness. As tattoos become more mainstream, will they become a new staple? If all parlours are as amazing as Otautahi Tattoo, then I sure hope so.